SEO and content marketing isn’t just about creating compelling content, but having it written from an authoritative author. One way to showcase your authority within a specific niche or industry is by associating your author profile to every relevant piece of content you’ve ever written. Google has provided an easy way to connect your content through your Google+ profile and benefit from that association. But before we get into implementation, learn more about the history of Author Rank and Authorship from the infographic below.
By building up your authorship, blog posts and articles that you have written will get displayed in the search engine results pages along with your author bio photo, which can increase the click through rate of your listing by as much as 150%!
Even if all of your organic keywords from Google fall under the “Not Provided” bucket, it is still important to work with your search engine optimization company to utilize Google Authorship to drive more traffic to your site (that you can’t see).
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