Since the dawn of the Internet and maybe, more importantly, the dawn of smartphones, e-commerce growth has continued to soar. The idea of selling a product or service to consumers online is nothing new. However, the way people are achieving their e-commerce goals has shifted to include more customization.
This has led to an increase in online reviews and user-generated content, both designed to create a better user experience. It’s also included more testing and optimization of campaigns and e-commerce development to produce the most optimal results.
The more favorable the experience, the more someone is likely to buy. As a Shopify Plus partner, IMI is well-versed in what it takes to create successful e-commerce websites and campaigns.
In short, e-commerce is a fast-moving, competitive space. Fortunately, we’ve put together plenty of content to help you get where you want to be. Here are a few of our top, e-commerce blogs to help you identify areas for improvement and growth within your campaigns, or inspire new ideas for the future.
- Shopify Plus vs. Magento Two: Crowning an E-Commerce Platform Winner
- 10 Best Practices for Landing Page Optimization
- Defining the CRO Process
- How to Unify Your E-Commerce Site with Other Online Channels
- E-Book: SEO Guide to Optimizing Product Pages