Don’t Forget to Optimize Your Social Media Profiles

We have talked before about how social media strategies can be a great compliment to any SEO strategy.  Social media can be a great way to build quality inbound links and develop solid off-page content.  Naturally, all the basic SEO rules apply:  content, keywords, user value, and quality inbound links.

So what about your social media profile pages?

If you haven’t already noticed, social media profile pages are starting to rank regulary for search terms.  For example, if a person has a and profile and then Google their own name, these profile pages will usually come up first,  or at least very near the top.  The reason of course is because these websites themselves are already highly regarded by Google.  They have millions of pages, great user-generated content, etc.

So when looking for a great compliment to your SEO strategy for your website, consider optimizing your social media profile pages as well.  Great SEO pratice according to Google’s latest algorithms suggest that it is best to optimize all possible online assets including websites, videos, social media profile pages, press releases, pod casts, images, etc.  When considering optimization for your social media profile pages don’t forget the following:

  • If you don’t have a Twitter and Facebook page (any other networks of course) for your brand, create one
  • Flood your BIO and pages with keywords, but do it in a reader-friendly natural way
  • Use keywords in your profile name if possible
  • Add other great content such as videos
  • Build good inbound links

Remeber also that when building a following for your profile pages such as Twitter and Facebook, one of the best ways is to actually drive external traffic to these pages (as opposed to just networking within the social community).  Make sure to have links to your social media pages from your main website, email signatures, newsletters, print media, etc.   Some companies have considered using social media profiles as their main websites do to their searchability, cost effectiveness (FREE), and great functionalities.

The best Facebook and Twitter strategies use the profile pages as key communication platforms where they announce all value propositions, special offerings, incentives, coupons, etc.  Imagine of these pages are also apearing in the SERPs for relevant keywords how impactful that would be!


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