Brent Gleeson, Co-Founder and CMO of IMI, attended NBC’s Summer Press Day 2012 at the Beverly Hilton yesterday to promote one of the hottest new shows premiering August 13th called “Stars Earn Stripes“. Also in attendance were “operatives” Grady Powell and Tom Stroup and the entire cast of celebrities including Todd Palin, Picabo Street, Nick Lachey, Eve Torres, Laila Ali, Dean Cane, Terry Crews, and Dolvett Quince. It was an action packed day full of intervews with hundreds of TV and publication reporters. The day ended with a panel that included the whole cast and executive producers Dick Wolf, David Hurwitz, and Mark Burnett where over 250 reporters asked questions about the show for half and hour. During the panel they showed the new promo video for the show. The word on the street is that this is the most anticipated of all new NBC shows! Stars Earn Stripes was trending top ten on Twitter all afternoon!
The day ended with a cocktail party for all of the cast members from all of the new NBC shows and the amazing NBC team members. Sarah Palin joined her husband for the event and they were constantly swarmed by reporters. After a couple hours of mingling and networking the “Stars Earn Stipes” cast had dinner with the Palin’s in a private room at the hotel.