Ever wonder why some Facebook posts and Twitter tweets don’t have as much reach as others? While, this is actually due to a number of factors such as quality of content, topic of discussion, expertise on the topic, and many more but perhaps one factor you may not have considered is the timing of your post. A recent study released by Bitly, an online link shortening service that helps you share, track, and analyze your links shows the best time to post on Facebook and Twitter for maximum reach. Internet marketing agencies may want to consider these findings to maximize their client’s promotions.
Best Time To Post a Link on Facebook
- Between 1 p.m. and 4 p.m EST Monday to Thursday
- Peak Traffic on Wednesday at 3 p.m.
Worst Time To Post a Link on Facebook
- Friday after 3 p.m. & weekends
- Any day between 8 p.m. to 8 a.m.
Best Time To Post a Link on Twitter
- Between 1 p.m. and 3 p.m. EST Monday to Thursday
- Peak Traffic from 9 a.m. to 3 p.m.
Worst Time To Post A Link On Twitter
- Fridays after 3 p.m.
*The days of the week are on the Y-axis beginning with Sunday on top, and hours are on the X-axis beginning with midnight and increases by 5 hour increments.
Social media marketing is at an all time peak. As seen in the findings, the timing of your posts have a huge impact on the success of your promotions. It is far more difficult to make content go viral on the weekends as opposed to mid week. Also for those of us on the west coast, we may want to begin promoting around noon PST to maximize reach on the east coast. Next time, plan your posts & tweets wisely. Please tell us if these findings pertain to any of your campaigns.