“Insanity: doing the same thing over and over again and expecting different results.”
This idea is highlighted perfectly in the 1993 iconic comedy Groundhog Day, as Bill Murray’s character, Phil, examines his life’s priorities after being stuck in a time loop, repeating the same day again and again.
As marketers though, why do we often reach this point of “insanity” before trying something new?
The fact of the matter is, the world of digital marketing is constantly changing. There is ZERO chance anyone can be a know-it-all in the field. Sure, you may know more. But you don’t know it all.
The true test of a talented digital marketer is their ability to change with the tides. While repeating the exact same methods without any innovation, testing, or out-of-the-box thinking may get the job done, it doesn’t promise peak performance. And, eventually, these same methods will become obsolete.
That’s made obvious with websites that still believe keyword stuffing is the best way to increase rankings or successfully run a content marketing campaign. Or, try black hat methods when it comes to link building strategies and other shortcut SEO. Hello, 2010, here’s your old “strategy” back.
But we don’t have to be stuck in a time loop. We don’t have to go insane. Let’s learn from Phil’s mistakes so we don’t make them for ourselves.
Phil’s initial, half-hearted weather report obviously reflects his disdain for his job, the assignment, and the town as a whole. Having an “eh” attitude only slows down the process and can bring down an entire team. Attitudes are contagious. Don’t give a 50% effort, when people are counting on you to give 100. This goes for clients, customers, and colleagues. After all, once Phil decides to make the most of his position, things begin to turn in his favor.
As stated before, there’s no way to know everything. Much like any occupation, it’s important to stay ahead of trends, receive continuing education, and learn from the successes and mistakes of others. Bettering yourself professionally may help you meet individual goals, but it will also help improve your confidence when communication with clients and co-workers.
Learning is a broad category. It can mean taking a class, finding a solution to a recurring problem, or focusing your time to be more productive and effective in the office. When Phil’s perspective shifts, he realizes taking positive action to better himself and those around him is a benefit to everyone.
Find Your Motivation
Once Phil finds his purpose, it becomes easier to achieve his goals. He’s able to escape the time loop. We all need something to keep us moving forward rather than dizzying ourselves with the sameness of a work week grind. What motivates you to move forward? Is it professional recognition? Advancement in the field? Or, simply having a good work ethic you can feel proud of?
If you find yourself in a marketing rut, a little effort goes a long way. Don’t stick to the same boring strategies as before. Don’t limit yourself to old methods and tools – make sure they still actually work. We’re still in the early stage of the new year, which makes it a perfect time to re-prioritize and set an actionable plan to be better than before.
Ready to approach your marketing approach in a different way? Our team is ready to partner with you. Contact us today.