In a report released by Citi analyst, Mark Mahaney, Google is found to be the leading source of traffic for 23 of the top 30 websites. This report examines visits to the top five websites in specified niches such as Media, Retail, Travel, Auto, Finance and Health. From January 2010 to January 2012 Media decreased from 25% to 22%, Retail decreased from 16% to 15%, Travel increased from 12% to 14%, Autos increased from 12% to 14%, Finances increased from 10% to 13%, and Health surprisingly decreased from 24% to 15%. Because Google’s tools and features are greatly used by Internet marketing companies it is important to know they remain as the top source for traffic. With the exception of Health, all sectors either decreased by almost an insignificant amount or increased within their sector leading Google to remain a top traffic source.
Also important for an online marketing company is to be aware of Yahoo because it resulted to be the #2 traffic source and accounted for 11% of traffic to the top 30 websites. Microsoft as the #3 traffic source accounted for 6% of the top 30 websites. While Google delivers 16 % of all the traffic to the top 30 websites, it has very gradually decreased as it delivered a 17 % of all traffic to the top 30 websites in 2010 and 2011.
Another surprising fact is that Yahoo’s and Bing’s traffic is perfectly consistent. The report says that the share that Yahoo and Bing hold has endured flat from 2010 to 2012. Because Yahoo has been given the image of a “deteriorating asset” flat traffic is actually positive for Yahoo. For Bing though, this report of flat traffic is a negative thing because of reports that stated Bing has gained market share.
This report ultimately states what all Internet users would guess; that Google is the number one traffic source for top websites. At the same time, it also states that Yahoo and Bing still have a significant market share and are relevant to Internet marketing. What does your web analytics show? It would be worthwhile to see what percentage of traffic your site got in 2011 from Yahoo and Bing.