We are checking in with one of IMI’s Project Managers, Daniel Gates, for this month’s Ask the Experts. We ask Daniel what’s most challenging about his role, what characteristic every PM should have, and what he wanted to be growing up.
What is the most challenging thing about your role at IMI?
It can be difficult balancing all of the different resources that we have working on any given account. It’s up to the project manager to ensure that communication flows consistently through all channels so that everyone is on the same page. The last thing you want is a simple lack of communication holding up a project.
What is one responsibility of being a project manager that might surprise people to hear?
Being a project manager requires a certain level of subject matter expertise in regards to the services we offer. The world of digital marketing is very fast paced so there is always room to grow in this area. While this may not come as a surprise, it is essential for successfully planning and executing projects.
How would you describe your perfect day?
Having adequate resources and bandwidth on all channels is always nice. Timely contributions from both sides – client and internal – really make a big difference in productivity. Often times internal resources are strained or clients aren’t as responsive as we’d like which always has the potential to slow progress.
What’s one characteristic you think all project managers should have?
Empathy is important in order to be able to work effectively with all of your team members. Not everyone works in the same way or with the same processes. People react differently in certain situations and a project manager should be able to see things from any point of view.
What was your dream job growing up?
I started playing the guitar when I was about 10 years-old so I definitely had dreams of being a rock star while I was growing up. I initially went to school for music recording and production, but once I started working in the industry, I got burnt out pretty quickly. I still enjoy making music on my own as a hobby, and I’m glad that I had the opportunity to make a positive career change while I’m still (fairly) young!
Want to learn more about IMI’s team of experts? Read our interviews with: