Ask the Experts: Q&A with Marina Grindle, Digital Copywriter

Marina Grindle, IMI Digital CopywriterIMI copywriter, Marina Grindle, shares her typical day at the office, how she juggles multiple projects successfully, and how she embraces the challenges of her role.

What made you decide to become a copywriter?

When I graduated from college, I was looking for a role that was both marketing and creative focused. I read a job description for a copywriter and it looked like something I wanted to do. Transcribing a client’s vision into something tangible is really interesting to me. I’ve worked both in-house and on the agency side and appreciate the diversity of clients I get to work with now.

What’s the most challenging part of your role?

When clients come with a vision or idea, but don’t fully articulate it. It’s a challenge to take sparse ideas and turn them into something great. It’s difficult, but not in a bad way. I want to convey what the client wants and turn it into something they’re going to love.

How do you manage to handle multiple projects at once?

Definitely by prioritizing. It’s nice when due dates are clearly stated. I account for what’s due, what’s coming up, and what can be put on the back burner. I leave a little buffer every day in case last minute requests come up or a team member wants to chat about a project.

Walk me through a typical day at the office.

I usually come in at 8 AM, check my email, and Wrike tasks. Then, I grab my coffee, of course. In the morning, I like to get the bulk of my writing done because it’s quieter and there’s more time to focus. After lunch, I found a lot of it is spent doing content strategy or chatting with team members if they have questions. I also spend a lot of my day editing content.

Where do you seek writing inspiration, especially when you have writer’s block?

I love to read and I’ve actually found a connection when I’m reading a good book and writing, whether it’s for work or personal projects. I write better if I’m enjoying the book I’m reading. I’ll also do some research during the day. I like to follow publications to help me think outside the box and gain new ideas.

What do you look for in a teammate?

Definitely, someone who can think creatively. I think creative thinking is something you just have, although you can definitely hone your skills. I enjoy working with people who can think outside of the box or do something that hasn’t been done before. When someone else is creative, I feel creative. I look for someone who can work collaboratively; someone who can dip their fingers into a little bit of everything is also helpful. And just someone who’s also fun to be around.

What’s the best career advice you’ve received so far?

I think it comes down to not being afraid to take chances and look for something new. I feel like people get stuck in a rut or stuck in a job they don’t love. I’ve found most of my growth has come when I just want to do something new. Like me coming to IMI, I didn’t need a new job and I wasn’t unhappy, but I wanted to try something new by entering the agency world. Being able to take the leap is beneficial for your career growth and personal growth as well.

Want to learn more about IMI’s team of experts? Read our interviews with:

Bailey Gray, Director, Social Media & Content

Daniel Gates, Project Manager

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