It seems so easy to “stick out” in the media today. Online it is 100% different going online to use or buy a service or product. You cannot just walk into a store and feel what you are purchasing. There is no sales person online – your website is your sales person. So you need to convey your business to the website visitors. You need them to feel comfortable and trusting while surfing your website. The first part is getting people to your website through internet marketing. Next keep them on your website – make them use your service.
I visited 3 different Salon websites. Beside the 3 very different design types there are a couple of things I noticed right away. They all said the same thing: they all tell you they are the best in town with the logo of an award they won, they tell you the services they offer, and what products they use.
Well this is all wonderful information but I got the same information from all three of their websites. So none of them really enticed me to choose their salon and give them a call. You need to make your business “Stand Out” and capture the users attention! What makes your company different than all of the other ones on the market? On all these 3 websites I looked at they said the same thing, what are the differentiators? Why would I pick A over B? Especially in today’s market you need to make sure you are setting your business apart for others. Consumers are doing more and more research before making any decisions. This means you need to tell them about your business and what sets you apart from the rest.
There are a few simple ways to do so:
Statistics: all companies keep some type of statistics. This is very useful to spread throughout your website. Make sure to do this a little throughout your websites be careful of cramming to much information in.
Stories: If your company has a great story behind the foundation or name tell the consumer. If you do hair for the stars tell them. If you are Jessica Biel’s hairdresser tell them.
Samples: This is a great piece to have on any website. Add testimonials – before and after pictures – client pictures etc. this is great to let the consumer k now what your style is. It amazes me that there are so many salons that don’t even have before and after pictures on their website. Or pictures of clients they have worked with that came in what a sob story and ended up looking better than ever when they walked out!
With the economy today you need to make your business stand out in a crowd. So use these simple tips and make sure you are adding new information to the website to attract people and have them coming back.