Search engines have evolved over the years to accommodate many different demands users create. Many major search engines such as Google, Yahoo and others have different versions to accommodate the different languages in cultures worldwide. For example, Google.com.mx and Terra.com enables users to search and find results in Spanish. However, when doing random searches for real estate, more specifically, Los Angeles condos in Google, I found that some PPC ads were solely in Spanish. Although I did not encounter any Spanish sites on the first page of the results, that doesn’t mean in the future I won’t find any.
As the Hispanic population rises quickly in the US, (many are predicting that Caucasions will be in the minority by 2050), our methods of search in search engines will change and will continue to change to accommodate the demand. A good internet marketing company will help determine the best way to run an online campaign and help you target the best consumers at the best rate to increase conversions. Some real estate websites are in both Spanish and English and if you’re targeting a Spanish speaking community in the US, it may be best to run a PPC campaign in Spanish to help increase conversions. Again, each internet marketing campaign is different and depending on your target market, you may need to cater your ppc ads as well as how you optimize your site.