Information Architecture Optimization involves the global navigation of your website. It will be helpful for users and search engines. Basically, it is a way to get the keywords you want to rank high for within the link text. The users experience should always come first before the search engines – so, you don’t want to cram a bunch of keywords on the buttons at the top of your website, because it might confuse users, it may not fit within the space you have, and could disrupt the look and feel of your website.
For example, most people have very general terms like “about us” “contact us” and “customer support” as their navigation pages. With information architecture, you would make these more specific and keyword focused, so if we were to implement in our about us page, we could say:
“About Us – We are an internet marketing firm in San Diego”
The ways around actually displaying all of those words on the page, but still having them there, is by using one of four different strategies listed below:
Within the code of the website, you can rearrange the order so that the first thing listed is the content of the page, then the side bar navigation, and then the header information. This way, your website will be more optimized so that the links with the keywords are prioritized.
CSS Status Tip
The CSS Status tip is what appears in the bottom left hand corner of your screen. If you use this technique, your keyword rich sentence will show up at the bottom of the page when someone hovers over one of the buttons in the navigation.
CSS Tool Tip
This strategy is most commonly used and would display the longer keyword phrase right at the same place you are scrolling over. So, it will appear as a text balloon right next to the link.
Image Based Navigation
This way you would use images as the actual buttons and add alternative or ALT text to these images as the keyword phrase you want to use.
All in all, information architecture optimization is a more advanced technique, but if you are willing to put the effort into it, it will make a big difference. Have any questions? Let us know!