It’s no surprise that hotels and travel brands are winning on Instagram. With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts to attract new guests or lure travelers back. Moreover, according to a recent study by Curulate, 48% of Instagram users actually use the app to help choose travel destinations for vacations.
Travel photos evoke a sense of wanderlust and ignite mini dreams of vacations during everyday routines. Through a single image or video, hotels can encourage fans to finally book that trip they’ve been waiting for or come back for more.
10 Tips to Market Your Hotel on Instagram
If you are a hotel, resort or in the hospitality industry, we’ve put together a list of 10 tips to market your hotel brand on Instagram.
1. Post Consistently
To keep your audience engaged, it’s important to have a consistent posting strategy. We recommend posting at least daily and even multiple times a day if your audience is spread around the world.
Four Seasons Hotels & Resorts posts daily and sometimes even twice a day to reach their fans around the world.
Hashtags help photos gain more exposure and awareness on Instagram. We recommend incorporating a mix of branded and non-branded hashtags into your content mix to increase awareness and engagement. Popular travel hashtags include: #travel, #travelgram, #wanderlust, #instapassport, #igtravel, #traveller, #vsco, #vscocam, #traveldiaries, #travels, #travelphoto, #travelbug, #traveladdict, #travelphotography, #hotel, #hotels
Watsons Bay Boutique Hotel uses relevant hashtags to increase exposure and engagement for their photography.
Geotags help photos show up in Instagram’s location feed. They can also get more engagement since they will appear in local search results within Instagram.
W Hotels Worldwide uses geotags to add location information to the destinations they are featuring.
Emojis are typically found in half of all comments and captions. The use of this visual language can also help images get higher engagement rates. We recommend adding emojis in a relevant way to captions in addition to fan comments.
The Beverly Hills Hotel uses emojis within their captions to keep expressions simple and sentimental.
User generated content is a great way to tell your hotel’s story through the eyes of actual guests. Encourage travellers to share their experiences using a specified hashtag and then regram those images tagging the traveller to increase engagement.
The James Hotels shares UGC that individuals upload tagging their properties and post it in a relevant way. They shared this yoga pose in honor or International Yoga Day.
6. Nearby Attractions
Highlight activities, nearby restaurants and other attractions for travelers and guests to explore. We recommend showcasing local experiences to get travellers excited about the city in addition where they may be staying. It gives them even more reason to visit.
Monte Carlo explores various activities, restaurants, and attractions around the luxury hotel and casino.
7. Specialty Services
Do you offer couples massages? What about yoga classes? Highlight those noteworthy experiences and service offerings.
ARIA Resort & Casino showcases their unique resort offerings including a luxury spa and poker tournament.
Anything from breakfast in bed to chocolate covered strawberries will make a guest wish they were there. Encourage guests to take advantage of those offerings.
9. Guest Stories
People connect with people. Highlight individual stories, romances or experiences to truly resonate with your audience. We recommend curating a collection of user stories and testimonials to share on this channel.
Thompson Hotels shared this engagement photo from a couple staying at their hotel in Toronto.
A picture speaks a thousand words. Instagram is the perfect channel to show off your brand’s personality. Use this space to share interests, style, and substance that potential guests can relate to.
Ace Hotel is a hipster-esque boutique hotel that highlights its brand’s personality through artsy imagery.
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