SEO Industry Updates – March 2019

SEO Industry Updates – March 2019

The Right Way to Use Competitor Keywords Summary According to Search Engine Journal, Keyword Research is described as “finding the best-performing keywords (golden keywords) that generate steady revenue.” Keyword research can be completed and analyzed in a variety of ways, …

6 Ways Content Marketing Impacts Everything

6 Ways Content Marketing Impacts Everything

Content marketing is more than writing blogs and producing an email newsletter. It serves as the foundation for nearly all your marketing strategies, from paid promotions to influencer outreach to your own earned media. But what is content marketing, exactly? …

Hotel Marketing Ideas for Spring Break 2019

Hotel Marketing Ideas for Spring Break 2019

As a new season emerges so does the influx of travelers in the late March, early April months. Spring breakers will be flying to exotic locations in search of warmer temperatures, sandy beaches, and carefree days. TSA projects passenger screenings …

SEO Industry Updates – February 2019

SEO Industry Updates – February 2019

Google Featured Snippets Stealing Traffic Summary A screenshot of a featured snippet result (pictured above) posted on Twitter by Cyrus Shepard that appeared to hide publisher origin data has reignited backlash towards Google for “stealing publisher traffic.” Google regularly tests …

How to Recycle Your Spring Marketing Ideas

How to Recycle Your Spring Marketing Ideas

Experienced marketers know repurposing content is a key strategy in creating success for a brand. Repurposing content and ideas achieve several things: the ability to do more with less; it creates efficiencies; and it allows you to get the most …