The Value of Case Studies for Your Business

The Value of Case Studies for Your Business

All decision makers appreciate measurable data. And case studies are a direct way to show measurable value of your marketing efforts. Monthly and quarterly reporting is typically made up of tracked KPIs and ROI information. However, case studies tie that …

SEO Industry Updates

SEO Industry Updates

Native Scroll Depth Tracking Plugin Added to GTM Google is making it easier for webmasters to more easily track how users are consuming content on websites. Google Tag Manager now natively includes a scroll depth trigger tool plugin to report …

IMI Inside Look: We Are Thankful

IMI Inside Look: We Are Thankful

This time of year, we start to feel warm and fuzzy, as we think about how much we have to be thankful for, whether it’s a turkey dinner with all the trimmings or time spent with friends and family. As …

Hotel Marketing Blog Roundup

Hotel Marketing Blog Roundup

The total U.S. hotel industry revenue has risen from $115.6 billion in 2001 to a cool $199.3 billion in 2016. [source: statista.com] With the exception of a dip from 2008-2011, the hospitality industry has experienced a strong upswing in revenue …