Why User-Generated Content Is Important

Why User-Generated Content Is Important

Take a closer look at the content you’re reading online and you’ll see one common theme: people sharing their opinions. Whether it’s a tweet thread, Instagram story, or a blog update, there is user-generated content (UGC) everywhere you scroll. People …

How Loyalty Programs Benefit Hotels

How Loyalty Programs Benefit Hotels

Rewards or loyalty programs are popular within the hospitality industry, and for good reason. Travelers are loyal to hotel brands they can trust, demonstrate consistent value, and customize an experience both while on property and in between stays. In fact, …

SEO Industry Updates

SEO Industry Updates

Near the end of last quarter, Google announced its changes to provide longer snippets in the SERPs. It changed the snippet display length and meta descriptions for both mobile and desktop. The below search result examples show where the original 165 …

Facebook News Feed Update – January 2018

Facebook News Feed Update – January 2018

The Update On January 12, 2018, Facebook announced a big change in its approach to the ever-changing News Feed algorithm. Consumers, be happy. Marketers, time to get creative and strategic! Mark Zuckerberg posted an update stating that Facebook will shift …

Defining the CRO Process

Defining the CRO Process

One of the main goals for any e-commerce business is to get visitors to make a purchase or a conversion. Many businesses think driving traffic to their website is all they need to increase conversions and revenue. While that’s a …