Content Marketing World 2018 Recap

Content Marketing World 2018 Recap

From September 4-7, 2018, IMI’s Director of SEO, Joe Arduini, attended Content Marketing World 2018. The beginning of September in Las Vegas arrives each year with a bevy of gifts in tow. Labor Day weekend, the promise of cooler temperatures, …

Who Cares About Pumpkin Spice Lattes?

Who Cares About Pumpkin Spice Lattes?

Starbucks appears to have cornered the PSL market (that’s Pumpkin Spice Latte, if you’re a devoted fan), and the world’s obsession with the intoxicatingly-spiced drink is showing no signs of slowing. If you do the math, pumpkin spice lattes cost …

Seasonal Travel Trends Among College Students

Seasonal Travel Trends Among College Students

Think it’s just retirees and the jet-setting crowd that is bolstering this year’s staggering travel figures? Think again. College students are traveling en masse, and the trends related to the wanderings of the 18-25 crowd are definitely unique. Let’s look …

Marketing to the Back-to-School College Crowd

Marketing to the Back-to-School College Crowd

Brands have a unique opportunity during the late summer/early fall months to capture product loyalty for the 18-22+ demographic, back-to-school college crowd. Those entering college are likely getting a new car, buying electronics, shoes, and clothing. Creating brand loyalty at …