Hotel Marketing Blog Roundup

Hotel Marketing Blog Roundup

The total U.S. hotel industry revenue has risen from $115.6 billion in 2001 to a cool $199.3 billion in 2016. [source: statista.com] With the exception of a dip from 2008-2011, the hospitality industry has experienced a strong upswing in revenue …

[IMI POV] Google Industry Updates October 2017

[IMI POV] Google Industry Updates October 2017

Google My Business (GBM) Listing Updates Released September 6, 2017 Google gives local businesses the ability to edit their GMB listing directly in a Google search result. Testing for this feature began in July 2017, and has now officially gone …

[IMI POV] Facebook: Household Targeting

[IMI POV] Facebook: Household Targeting

In preparation for the holiday season, Facebook is launching a feature that will allow marketers to target members of the same household. Because some members of the household may hold more purchasing power than others, Facebook recognizes the importance of …