[IMI POV] SEO Industry Updates

[IMI POV] SEO Industry Updates

It’s important for any business to track ever-changing SEO updates and SEO trends to understand how they may affect your site(s), your earned media strategies, and what you can do to ensure neither are negatively affected. We’ve rounded up a …

5 Strategies to Increase Hotel Bookings

5 Strategies to Increase Hotel Bookings

Why do OTAs dominate hotel bookings more than hotels themselves? One huge contributing factor is price. Guests associate lower cost with OTAs but according to an October 2017 Hospitality Net article, 50% of OTA users will visit the official hotel …