Ross is an SEO Specialist at Internet Marketing Inc. He blogs about a variety of topics including small business entrepreneurship, search optimization, and motorcycles from Italy, Germany, and the UK. When not working or learning, he enjoys pursuing physical fitness goals, sampling local micro-brews, and spending time with friends, family, and his dog Akila.

User Engagement: The New SEO Ranking Signals

User Engagement: The New SEO Ranking Signals

Google is constantly adjusting their ranking algorithm and the contents are more closely guarded than the ingredients in a bottle of Coca-Cola. Despite the attempts at secrecy, people in the world of search engine optimization are constantly trying to figure out …

iOS Deep Linking: A Guide for Marketers

iOS Deep Linking: A Guide for Marketers

Deep linking is currently a hot topic online, and it is easy to see why. Deep links to your mobile application allow users to break down the barriers between in-app experiences and the rest of their online activities. With deep …

Link Building vs. Link Earning

Link Building vs. Link Earning

When speaking to my clients and colleagues, I often compare Google’s SEO announcements to the infamous “FedSpeak” that Federal Reserve Chairman, Allen Greenspan used in the 1990’s to explain US monetary policy: “Taking steps to increase our national savings through …

Website Optimization Summit – Key Takeaways

Website Optimization Summit – Key Takeaways

The Summit This summer, MECLABS hosted their 4th annual Web Optimization Summit. MECLABS is a marketing research firm which originally focused on traditional marketing methods, and then later shifted their expertise to their digital marketing sector. The firm is known …

SEO for Small Business, 5 Essential Steps

SEO for Small Business, 5 Essential Steps

The world of search optimization can be overwhelming for those of us who haven’t made a full-time career of staying up-to-date on the latest Google search algorithm changes. Luckily, with a few strategic steps, anyone can effectively promote their small …