Kellen McAvoy is a Social Media Project Manager at IMI and writes about all things social media.

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How to Set Up a Facebook Video Ad Campaign

How to Set Up a Facebook Video Ad Campaign

Online video consumption is on the rise and increasingly from mobile devices. Nearly one-third of all online activity is spent watching videos. Social networks are making greater efforts to support video content by enabling marketers to advertise video content. Bottom …

How to Sell on Social Media

How to Sell on Social Media

Today customers enter the sales funnel at various stages. In just one click someone can add an item to a shopping cart and complete a purchase skipping right over the consideration phase. So what does this mean for businesses? How …

The Social Media Battle Royale

The Social Media Battle Royale

The Search for the Best Social Media Tool As a Social Media Project Manager, I am constantly asked by my clients, “What’s the best social media CMS tool?” The answer is not that simple. In this ever growing digital age …

Where There Is Smoke, There Is Wildfire!

Where There Is Smoke, There Is Wildfire!

Wildfire is a social media management platform originally specializing in campaigns and contest promotions. In July of 2012, Wildfire was bought by Google for $250 million. Today, Wildfire is a fully integrated social platform that simplifies the process of launching …

5 Ways to Improve Social Listening

5 Ways to Improve Social Listening

Does your company have a strategic plan for listening to online conversations? If not, then you need to develop one. With the increasing amount of online users, 2,749 million worldwide, it is imperative to have a concrete understanding of what …