IMI Takes on Hustle Con: Conference Recap

IMI Takes on Hustle Con: Conference Recap

  Earlier this summer, members of IMI’s content team rolled away from their desks, gathered their day bags, and headed to Oakland for Hustle Con. Following an enlightening and empowering trip to San Francisco for Con Con, we couldn’t resist …

IMI Takes On Con Con

IMI Takes On Con Con

We came. We saw. We con con-quered. Last weekend, a few members of the IMI Content Team headed to San Francisco for the first—and hopefully annual—Con Con, a one-day conference featuring some of the best content curators and creators of …

Is Content Marketing an Asset or an Expense?

Is Content Marketing an Asset or an Expense?

Back in 2011, Content Marketing Institute Founder Joe Pulizzi published an article on this topic. When asked the question, “Do marketing professionals view content marketing as an asset?,” his answer was no, and resoundingly so. We decided to visit the …