Content Marketing World 2018 Recap

Content Marketing World 2018 Recap

From September 4-7, 2018, IMI’s Director of SEO, Joe Arduini, attended Content Marketing World 2018. The beginning of September in Las Vegas arrives each year with a bevy of gifts in tow. Labor Day weekend, the promise of cooler temperatures, …

How Hotels Are Using Data to Achieve ROI

How Hotels Are Using Data to Achieve ROI

Hotels, and the travel and entertainment industry, in general, have a difficult task when it comes to understanding the consumer and creating personalized marketing campaigns that reach their audience at the right time and on the right channel. There are …