Experiential Marketing Examples to Engage Your Audience

Experiential Marketing Examples to Engage Your Audience

Experiential marketing, also known as “engagement marketing,” involves creating a real, tangible connection or experience between customer and brand. Sometimes referred to as ‘hands-on’ marketing, experiential marketing does just that – creates experiences for the customer that demonstrate what the …

Who Cares About Pumpkin Spice Lattes?

Who Cares About Pumpkin Spice Lattes?

Starbucks appears to have cornered the PSL market (that’s Pumpkin Spice Latte, if you’re a devoted fan), and the world’s obsession with the intoxicatingly-spiced drink is showing no signs of slowing. If you do the math, pumpkin spice lattes cost …

Seasonal Travel Trends Among College Students

Seasonal Travel Trends Among College Students

Think it’s just retirees and the jet-setting crowd that is bolstering this year’s staggering travel figures? Think again. College students are traveling en masse, and the trends related to the wanderings of the 18-25 crowd are definitely unique. Let’s look …

Marketing to the Back-to-School College Crowd

Marketing to the Back-to-School College Crowd

Brands have a unique opportunity during the late summer/early fall months to capture product loyalty for the 18-22+ demographic, back-to-school college crowd. Those entering college are likely getting a new car, buying electronics, shoes, and clothing. Creating brand loyalty at …

Foundational Marketing Vs. Future of Marketing

Foundational Marketing Vs. Future of Marketing

Although marketers must focus on what’s trending, they also need to optimize what’s proven to work and rebuild foundational elements when necessary. It’s important for marketers to find a balance between foundational marketing strategies and an eye toward the future of …

The 5 Ws of Omnichannel Marketing

The 5 Ws of Omnichannel Marketing

Omnichannel marketing, or the practice of creating a unified, personalized, and seamless experience across all communication platforms, isn’t a fleeting idea; nor is it simply the latest “buzzworthy” marketing angle meant to temporarily boost corporate ROAS (return on ad spend). …