Dyan Crace is the Marketing Manager at Internet Marketing Inc. (IMI) and enjoys writing about digital marketing, webinar recaps, IMI awards, culture and events.

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Respond & Adapt To The Mobile Takeover

Respond & Adapt To The Mobile Takeover

Given the speed of smartphones and tablets entering the mainstream as the primary devices to research and purchase, marketers need to create mobile friendly websites, landing pages, and email templates to be successful. There are two approaches when thinking about …

Email Marketing in 2014

Email Marketing in 2014

Email marketing will only get more popular in the years to come. Marketers are learning how to properly segment their databases and target email messages to create a better experience for their subscribers. It will be essential that marketers focus …

Is Traditional Brand Marketing Dead?

Is Traditional Brand Marketing Dead?

Typically when people think of Brand Marketing, the debate that follows is traditional vs. digital. Although digital has become more popular, companies should not stop traditional marketing completely. With dwindling marketing budgets and focus on tracking “Return On Investment” (ROI), …