Dyan Crace is the Marketing Manager at Internet Marketing Inc. (IMI) and enjoys writing about digital marketing, webinar recaps, IMI awards, culture and events.

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[Video] Do Splash Pages Hurt Your SEO?

[Video] Do Splash Pages Hurt Your SEO?

There are always two sides to the same coin and with Splash Pages there is no exception. Some people love them and others find them irritating. In any case, there are both advantages and disadvantages to using Splash pages. Find …

Are Business Directories Beneficial For SEO?

Are Business Directories Beneficial For SEO?

Listing your company on high quality directories can enhance your online marketing efforts. Online business directories are an effective and inexpensive way to grow your website visibility and customer awareness. Directories give your company the ability to target specific demographics, …

[VIDEO] The Importance PPC Campaign Tracking

[VIDEO] The Importance PPC Campaign Tracking

Campaign tracking is the core element in measuring the success of your PPC campaigns.  It is an essential step in accurately tracking your PPC campaigns and keywords. In this video, Justin Mayerick, IMI’s SEM Director explains why tracking PPC campaigns …