How to Avoid the Groundhog Day Marketing Curse

How to Avoid the Groundhog Day Marketing Curse

  “Insanity: doing the same thing over and over again and expecting different results.” This idea is highlighted perfectly in the 1993 iconic comedy Groundhog Day, as Bill Murray’s character, Phil, examines his life’s priorities after being stuck in a …

How Influencer Marketing Has Changed

How Influencer Marketing Has Changed

Just when you thought you had your head wrapped around influencer marketing, it dared to evolve! Here’s how this pivotal marketing concept continues to change. Social influencers have been around for centuries, but only in the past few years has …

How Social Selling Will Dominate E-Commerce

How Social Selling Will Dominate E-Commerce

Social selling, or maximizing social networks to drive sales, is just beginning to show its true potential. Are you positioned to take advantage of the online shopping community? Here’s the raw truth: If you aren’t taking advantage of social media …