The Value of Case Studies for Your Business

The Value of Case Studies for Your Business

All decision makers appreciate measurable data. And case studies are a direct way to show measurable value of your marketing efforts. Monthly and quarterly reporting is typically made up of tracked KPIs and ROI information. However, case studies tie that …

IMI Inside Look: We Are Thankful

IMI Inside Look: We Are Thankful

This time of year, we start to feel warm and fuzzy, as we think about how much we have to be thankful for, whether it’s a turkey dinner with all the trimmings or time spent with friends and family. As …

Hotel Marketing Blog Roundup

Hotel Marketing Blog Roundup

The total U.S. hotel industry revenue has risen from $115.6 billion in 2001 to a cool $199.3 billion in 2016. [source: statista.com] With the exception of a dip from 2008-2011, the hospitality industry has experienced a strong upswing in revenue …