5 Strategies to Increase Hotel Bookings

5 Strategies to Increase Hotel Bookings

Why do OTAs dominate hotel bookings more than hotels themselves? One huge contributing factor is price. Guests associate lower cost with OTAs but according to an October 2017 Hospitality Net article, 50% of OTA users will visit the official hotel …

Why User-Generated Content Is Important

Why User-Generated Content Is Important

Take a closer look at the content you’re reading online and you’ll see one common theme: people sharing their opinions. Whether it’s a tweet thread, Instagram story, or a blog update, there is user-generated content (UGC) everywhere you scroll. People …

How Loyalty Programs Benefit Hotels

How Loyalty Programs Benefit Hotels

Rewards or loyalty programs are popular within the hospitality industry, and for good reason. Travelers are loyal to hotel brands they can trust, demonstrate consistent value, and customize an experience both while on property and in between stays. In fact, …