Hotel Marketing Ideas for Spring Break 2019

Hotel Marketing Ideas for Spring Break 2019

As a new season emerges so does the influx of travelers in the late March, early April months. Spring breakers will be flying to exotic locations in search of warmer temperatures, sandy beaches, and carefree days. TSA projects passenger screenings …

How to Recycle Your Spring Marketing Ideas

How to Recycle Your Spring Marketing Ideas

Experienced marketers know repurposing content is a key strategy in creating success for a brand. Repurposing content and ideas achieve several things: the ability to do more with less; it creates efficiencies; and it allows you to get the most …

Super Bowl Ad Recap: I Love the 90s

Super Bowl Ad Recap: I Love the 90s

It doesn’t seem like that long ago when Super Bowl ads were the prime reason why many people watched the Big Game. They included surprise celebrity cameos, nonsensical, repeatable taglines, and to put simply, they were a lot more fun. …

Black Friday Planning in Q1

Black Friday Planning in Q1

Marketers breathe a sigh of relief once the Black Friday/holiday season has come and gone as it’s usually one of the most hectic times of the year. However, with the push behind the marketing campaigns that come out during those …

IMI 2018 Year In Review

IMI 2018 Year In Review

Living Coral is Pantone’s 2019 Color of the Year, a color which represents an “innate need for optimism” according to the Pantone Color Institute. Optimism is definitely an ideal that can benefit everyone as we head into the new year. …