Carrie Barrett is the Social Media Director at IMI, a full-service digital agency in San Diego, and is a contributor for publications such as Forbes, The Agency Post, and Ragan Communications.

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How to QR Code the Right Way

How to QR Code the Right Way

Target announced this week that the retail giant will be putting QR codes on toys this holiday season in an effort to battle Amazon and encourage online purchases (while in-store).  They plan to showcase the season’s top 20 toys, each …

Exploring the Visual Power of Instagram

Exploring the Visual Power of Instagram

If a picture is worth a thousand words, then Instagram is the king in the social media palace.   As the online and social worlds continue to evolve, so does user experience and expectations.  Once accustomed to text-heavy articles and web …

How To Set Up A Google Plus Brand Page

How To Set Up A Google Plus Brand Page

With the launch of Google Plus brand pages, it is increasingly important for brands to leverage the all-new social media opportunity.  While most brands have already hopped on the facebook fan page train, this new opportunity poses yet another avenue …

IMI Social Media Marketing Team

IMI Social Media Marketing Team

Having begun my first week at IMI as the Director of Social Media, I am looking forward to stepping in and continuing to grow and further develop the social media department.  With a background in marketing and experience on the …