Digital Intuition and How to Use It

Digital Intuition and How to Use It

Marketers, executives and business owners alike face a common challenge. Often times we get so caught up in processes and tactics that we forget that the best way to create demand for a specific product or service is to lead with intuition. …

Doritos Leverages Social Media Contest For Superbowl 2013

Doritos Leverages Social Media Contest For Superbowl 2013

[trafficplayer_youtube_video width=”640″ height=”385″ src=”http://www.youtube.com/embed/LmoUX4Spc9Y?&showinfo=0modestbranding=1&autohide=0&autoplay=1&controls=1&hd=0&rel=0″ ][/trafficplayer_youtube_video] Here are 5 things any brand can do to leverage contests for successful marketing campaigns online. 1. Give your customers something they want, then praise THEM for THEIR creativity. 2. Extend a TV spot or …

Top 3 Take Aways from Attribution Analytics DWExpo 2012

Top 3 Take Aways from Attribution Analytics DWExpo 2012

Justin Goodman, Digital Marketing Analyst at Internet Marketing Inc discusses the top 3 takeaways from his discussion at Digital World Expo regarding attribution tools.   [trafficplayer_youtube_video width=”640″ height=”385″ src=”http://www.youtube.com/embed/nE5pSvJ_2M8?&showinfo=0modestbranding=1&autohide=0&autoplay=1&controls=1&hd=0&rel=0″ ][/trafficplayer_youtube_video] 1. It’s Easier to Implement Attribution Than People May Think 2. It …

Social Media Outlets Leverage NFL Ref Controversy

Social Media Outlets Leverage NFL Ref Controversy

Monday Night Football at it’s finest.  Watch as MD Jennings jumps and intercepts the ball.  The players fall into the end zone and both referees throw up the signal – “Touchdown!”…”Interception!” …”Jinx!”? Wait, isn’t “jinx!” when you say the same thing …