Background
For 135 years Simmons Bedding Company has been a global leader in bedding products. United Furniture Industries (UFI) is the exclusive US manufacturer of Simmons Upholstery. UFI hired IMI to build a new website and expand their presence on the web. IMI began building the new website in late 2009, launched in mid 2010 and has been performing exceptional Search Engine Optimization ever since.
The Strategy
When UFI/Simmons hired IMI, we new we had a daunting task ahead of us and a client with aggressive goals. The strategy began with rebranding UFI and developing new website designs. The goal was to launch a new website within six months and begin SEO for highly competitive “furniture” related terms for a website with essentially no history.
The two key elements of the campaign have been:
- Website Design & Development
- Search Engine Optimization
The Results
The great results began with the launch of their amazing new website in June 2010. The goal was to create a clean and user-friendly website that was easy to navigate.
During the last month of website development, IMI began the keyword research process with UFI/Simmons. Together we developed a list of highly competitive broad and long tail keyword phases to target. Once this was complete we began the keyword mapping process and SEO was under way.
Here are the key highlights from the campaign thus far:
SEO Campaign Highlights (over 8 month period)
Total Visits: 88% increase
SEO Traffic %: 34% increase
Unique Visits: 113% increase
Page Views: 52% increase
SEO Organic: 153% increase
Backlinks: 2,929% increase
SEO Organic Traffic Increases
