10 Tips to Market Your Hotel on Instagram

10 Tips to Market Your Hotel on Instagram

It’s no surprise that hotels and travel brands are winning on Instagram. With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts to attract new guests or lure travelers back. …

5 Steps to Avoid a Social Media Fumble

5 Steps to Avoid a Social Media Fumble

Social Media is inherently about being “social”. Brands, influencers, marketers, customers, and fans use social media to talk and connect with one another everyday. Being successful on social media involves monitoring these conversations, both good and bad, and identifying opportunities …

How to Sell on Social Media

How to Sell on Social Media

Today customers enter the sales funnel at various stages. In just one click someone can add an item to a shopping cart and complete a purchase skipping right over the consideration phase. So what does this mean for businesses? How …

The Social Media Battle Royale

The Social Media Battle Royale

The Search for the Best Social Media Tool As a Social Media Project Manager, I am constantly asked by my clients, “What’s the best social media CMS tool?” The answer is not that simple. In this ever growing digital age …