SEO & Content Marketing: A Love Story

SEO & Content Marketing: A Love Story

It’s easy to see why SEO and content marketing have become so inextricably linked over time. It’s because they belong together. Like macaroni and cheese, peanut butter and jelly, and bread and butter, SEO and content marketing may have the …

The Challenges of SEO & Content Marketing

The Challenges of SEO & Content Marketing

Content marketing is quickly becoming the SEO go-to when it comes to organic optimization (and fancy new buzz words). We hear from almost every agency and media source on the planet that the key to success online is to go viral …

Link Building vs. Link Earning

Link Building vs. Link Earning

When speaking to my clients and colleagues, I often compare Google’s SEO announcements to the infamous “FedSpeak” that Federal Reserve Chairman, Allen Greenspan used in the 1990’s to explain US monetary policy: “Taking steps to increase our national savings through …

5 Usability Principles That Also Benefit SEO

5 Usability Principles That Also Benefit SEO

Most people in the SEO industry usually have some type of marketing or web development background. Individuals with a marketing background will excel more at the on-page, content aspect of SEO, while web developers utilize their expertise in the technical …

[Video] SEO 101 for WordPress

[Video] SEO 101 for WordPress

One of WordPress’ strengths is the ability to configure the platform for SEO relatively easily with some minor setting adjustments and the help from a few plug-ins. With a development background, I tend to keep my list of installed plug-ins to a minimum, …

SEO Tools To Help Optimize Your Website

SEO Tools To Help Optimize Your Website

When undertaking any task, you need the appropriate tools and resources at your disposal to do it well. For digital marketing, the task of Search Engine Optimization (SEO) is no different. What makes having those essential tools even better is …

SEO for Small Business, 5 Essential Steps

SEO for Small Business, 5 Essential Steps

The world of search optimization can be overwhelming for those of us who haven’t made a full-time career of staying up-to-date on the latest Google search algorithm changes. Luckily, with a few strategic steps, anyone can effectively promote their small …