The Top 5 Benefits Of Investing In PPC

The Top 5 Benefits Of Investing In PPC

Why is Pay-Per-Click advertising an important piece of the digital marketing strategy? This is a common question that I’ve been asked several times by potential clients, friends, family, interns, and co-workers in other department. I even remember asking this question …

IMI Hosts Google Engage Thought Leadership Event

IMI Hosts Google Engage Thought Leadership Event

On Tuesday, March 5th IMI invited some of our local clients in house for an exciting thought-leadership event sponsored by Google called Google Engage. Our clients watched a compelling 2 hour live broadcast from Google’s headquarters in Mountain View, California. …

SEO and Changing Your Business Name

SEO and Changing Your Business Name

If your looking for something new to put that spark into your business’ SEO, changing your business name isn’t an easy direction to head. Changing your business name is going to require a lot of SEO work just to maintain …

Google Expands and Updates Sitelinks

Google Expands and Updates Sitelinks

Ready for a fresh new twist on Google ad sitelinks? Ok maybe not that big of a change but Google is tweaking their ad sitelinks that will look a little different to those who are familiar with it. The focus …

Google Updates Algorithm to Punish Excessive Advertising

Google Updates Algorithm to Punish Excessive Advertising

Google announced it would begin penalizing websites heavy-laden with advertising, updating their algorithms to exclude sites with buried content. As stated in the blog post announcing the changes, Engineer Matt Cutts explains that users simply want to see the page …

Changes To The Google AdWords Keyword Tool

Changes To The Google AdWords Keyword Tool

The simplification of the Google AdWord Keyword Tool, as expressed in the article, “R.I.P. Google Keyword Tool. Long Live SEO!”  creates a burning question to marketers who rely on this toolbar:  How does this change our process? Many have been …