The Top 5 Benefits Of Investing In PPC

The Top 5 Benefits Of Investing In PPC

Why is Pay-Per-Click advertising an important piece of the digital marketing strategy? This is a common question that I’ve been asked several times by potential clients, friends, family, interns, and co-workers in other department. I even remember asking this question …

Are Search Ads Eating Up All of The Traffic?

Are Search Ads Eating Up All of The Traffic?

Google studies have recently shown that 89% of incremental traffic comes from paid search ads, while the remaining 11% comes from organic search results. Organic search results are the sites that are “best recommended” by search engines like Google, while …

Changes To The Google AdWords Keyword Tool

Changes To The Google AdWords Keyword Tool

The simplification of the Google AdWord Keyword Tool, as expressed in the article, “R.I.P. Google Keyword Tool. Long Live SEO!”  creates a burning question to marketers who rely on this toolbar:  How does this change our process? Many have been …

Twitter Gone Adwords

Twitter Gone Adwords

Long the subject of speculation and prediction, the world’s most active micro blog, Twitter, announced major changes to their social network in an attempt to position their network as a profitable enterprise.  Twitter Feeds will no longer be free of …

Execs and Online Marketing in 2010

In case you didn’t know, we’re in tough economic times.  These economic conditions have drastically cut budgets across the nation and world, leaving meager allowances for marketing and advertising in its wake. Nonetheless, expectations for 2010 remain optimistic.  In a …