[Case Study] The Million Dollar Quiz

[Case Study] The Million Dollar Quiz

Zenni Optical had a problem. They wanted to improve brand awareness, increase organic traffic to their site and most importantly, increase online sales. IMI had the solution: an interactive quiz that introduced a new audience to the brand, drove people …

Link Building vs. Link Earning

Link Building vs. Link Earning

When speaking to my clients and colleagues, I often compare Google’s SEO announcements to the infamous “FedSpeak” that Federal Reserve Chairman, Allen Greenspan used in the 1990’s to explain US monetary policy: “Taking steps to increase our national savings through …