SEO & Content Marketing: A Love Story

SEO & Content Marketing: A Love Story

It’s easy to see why SEO and content marketing have become so inextricably linked over time. It’s because they belong together. Like macaroni and cheese, peanut butter and jelly, and bread and butter, SEO and content marketing may have the …

[Case Study] The Million Dollar Quiz

[Case Study] The Million Dollar Quiz

Zenni Optical had a problem. They wanted to improve brand awareness, increase organic traffic to their site and most importantly, increase online sales. IMI had the solution: an interactive quiz that introduced a new audience to the brand, drove people …

The Challenges of SEO & Content Marketing

The Challenges of SEO & Content Marketing

Content marketing is quickly becoming the SEO go-to when it comes to organic optimization (and fancy new buzz words). We hear from almost every agency and media source on the planet that the key to success online is to go viral …

Link Building vs. Link Earning

Link Building vs. Link Earning

When speaking to my clients and colleagues, I often compare Google’s SEO announcements to the infamous “FedSpeak” that Federal Reserve Chairman, Allen Greenspan used in the 1990’s to explain US monetary policy: “Taking steps to increase our national savings through …