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About This White Paper
Your business is under attack by the competition and needs to fortify its positioning on the web. It’s time to take action. Even though you may be currently operating with an online marketing plan, due to changes in technology and increasing online competition, chances are that you need to revisit your strategy. As a business owner or executive, it is imperative that you have the right “weapons” in your arsenal in order to be visible to your audience and outmaneuver the competition.
The purpose of this plan is to equip you and your business with the right tools and guidelines for making educated decisions during your journey through the online marketing battlefield.
The content highlights the following strategies:
- Websites and Content Management
- Search Engine Optimization
- Pay Per Click
- Social Media
- Online Reputation Management
- Analytics and Analysis
- Usability, Testing, and Optimization
No military force has ever won a battle using a single weapon or strategy. It takes a dynamic integrated approach. The same goes for online marketing or your business. It is not about which strategies to use but how you can creatively piece them all together to generate the best results. This Strategic Battle Plan will give you the guidance necessary to decide how to build the right online marketing strategy for your business.