Our Analytics Director Adrian Vender was a presenter at CMWorld in Cleveland, OH September 8-11, 2014. This event will have world renowned speakers including a closing keynote speech from Acotr/Director Kevin Spacey. Adrian presented on “A Data-Driven Approach to Content Marketing” where he provided attendees with an assortment of resources to optimize content planning, promotion, and measurement, while building a successful and sustainable content marketing strategy.
Adrian believes that competitive analysis, social outreach, content measurement and so many other aspects of content marketing will flourish when you support each task with an intelligent approach of data analysis. To learn more, please take the time to flip through Adrian’s Slide Share presentation.