See Justin Goodman At Smart Travel Analytics 2014 In NYC

JustinGoodmanOn Feb 11th in New York at The New Yorker Hotel, IMI’s Digital Marketing Analytst Justin Goodman, will be joining a panel discussion titled “Use Data Analytics To Get The Best Return On Your Marketing Spend.”

Date: Feb 11th

Location: The New Yorker Hotel

Track: ANALYTICS TO MARKET TRAVEL MORE EFFECTIVELY

Time: 2 pm

This panel discussion will cover:

  • Implement a data driven SEO strategy for higher ad position, better conversion rates, higher ROIs, and lower cost per click
  • Use attribution wisely for accurate media spending in 2014
  • Only buy the media that works: track visitor behavior and every dollar spent
  • Measure and track behavior to improve your mobile website or application and use it to engage with customers
  • Time your marketing mix for maximum return using attribution and reservation data

Additional panelists include Barbara Pezzi, Director Analytics & Search at Fairmont Raffles Hotels International; Jonathan Isernhagen, Director of Marketing Analysis at Travelocity; and David Schmitt, Director of Performance Strategy & Planning at IHG.

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