Becca James, our Director of Insights & Strategy was asked to speak at Content Marketing Conference in Las Vegas on May 13th. The conference, which was held at the Rio Suites Hotel May 12-14, 2015, was for the content marketing savvy to share and inspire attendees by providing real life case studies and stories on content marketing revolutions. Becca is a talented and experienced content marketer and well-versed in research and insights. She uses a unique blend of data she uncovers about a brands keywords, target audience, needs and desires to drive her content campaigns. She gathers the qualitative and quantitative information she needs to identify what content the consumer craves and builds her strategy around those insights.
Becca and the IMI team created a content marketing and social media campaign that gained our client, Zenni Optical, a 9,655% return on investment with over $1 million in revenue in just 6 months. To do this, she utilized a platform called Qzzr to create a 9-question interactive, visual quiz. The session was called “How to make one of those insanely viral quizzes.” To learn more about the goals, roadmap, promotion strategy and content measurement tactics, please check out her blog article – [Case Study] The Million Dollar Quiz.