February 25, 2015: ContentTECH

Our Analytics Director Adrian Vender will be speaking at a FREE one-day ContentTECH event on February 25, 2015 starting at 10am EST. This event is dedicated to showing you the latest technology to help you be more successful with your content marketing strategies and campaigns. Adrian will be discussing “Giving Conversion Credit to Content Marketing.”¬†Attributing conversion credit to content marketing is often difficult in the world of last-click web analytics. Learn how to leverage multi-attribution reports and user-level segmentation in Google Analytics to track content engagement throughout the customer cycle.

To learn more about this event, please click here.