It has become obvious that the line between social media and search engine optimization hasn’t just become blurred, it has vanished. Most businesses today understand that both SEO and Social Media strategies are both critical parts of the marketing mix. In the past these have been stand-alone strategies, but now one cannot successfully exist without the other.
As Search Engines continually update their algorithms in order to provide the best user experience, we are beginning to see the true value of a strategically executed social media marketing. Social Media is one of the most effective ways to set the tone of your brand, engage your customers, build loyalty, and drive qualified leads. It has also evolved as a very strong organic link building tool for SEO.
Running an integrated campaign and backing your Social campaigns with an SEO strategy has proven to be one of the most effective methods in digital marketing today. The Social SEO strategy here at IMI is the first of its kind; an innovative tool that will surely set your company apart and quickly build a powerful long-lasting brand.