Option 1: BASIC PACKAGE
Initial audit of business marketing plans and objectives
- Competitive analysis
- Market research
- Identification of key platforms
Robust social media strat¬egic plan and recommendations
- Clients receive comprehensive written plan
- Recommended social media channels included
- Content suggestions
- Best practice examples
- Campaign strategies and recommendations
Once-monthly audits over the phone
- Discuss current marketing efforts and how social can tie-in
- Discuss conversation monitoring of current channels
- Q&A Session with Social Media Director and her recommendations, feedback, and ideas on channels managed by the client
Daily accessibility when needed
- 1 hour included each month
- $300/hr. each additional hour for Director
- $200/hr. each additional hour for Social Media Manager/Specialist
Option 2: ENGAGEMENT PACKAGE
Initial audit of business marketing plans and objectives
- Competitive analysis
- Market research
- Identification of key platforms
Robust social media strat¬egic plan and recommendations
- Clients receive comprehensive written plan
- Recommended social media channels included & initial set-up
- Content suggestions
- Best practice examples
- Campaign strategies and recommendations
Once-monthly audits over the phone
- Discuss current marketing efforts and how social can tie-in
- Discuss conversation monitoring of current channels
- Q&A Session with Social Media Director and her recommendations, feedback, and ideas on the channels managed by the client
Daily accessibility when needed
- 2 hours included each month
- $300/hr. each additional hour for Director
- $200/hr. each additional hour for Social Media Manager/Specialist
Engage with consumers in partnership with the client
- Content creation across social channels on behalf of the client (minimum two posts per week on Facebook and twitter)
- Represent the brand online and assist in share of voice across all platforms
Monthly reports on results and goals & recommendations
- Trackable, measurable metrics
- Monthly snapshot of each channel’s metrics (fans, followers, engagement analytics, views, Klout score, etc.)
Option 3: SOCIAL SUITE
Initial audit of business marketing plans and objectives
- Competitive analysis
- Market research
- Identification of key platforms
Robust social media strat¬egic plan and recommendations
- Clients receive comprehensive written plan
- Recommended social media channels included & initial set-up and training with IMI
- Content suggestions
- Best practice examples
- Campaign strategies and recommendations
Twice-monthly audits over the phone
- Discuss current marketing efforts and how social can tie-in
- Discuss conversation monitoring of current channels
- Q&A Session with Social Media Director and her recommendations, feedback, and ideas on the channels managed by the client
Daily accessibility when needed
- 3 hours included each month
- $300/hr. each additional hour for Director
- $200/hr. each additional hour for Social Media Manager/Specialist
Engage with consumers in partnership with the client
- Content creation across social channels on behalf of the client (minimum three posts per week on Facebook and twitter, 1-2 blog posts per week)
- Represent the brand online and assist in share of voice across all platforms
Bi-monthly reports on results, goals & recommendations
- Trackable, measurable metrics
- Monthly snapshot of each channel’s metrics (fans, followers, engagement analytics, views, Klout score, etc.)
Option 4: FULL SOCIAL SUITE
Initial audit of business marketing plans and objectives
- Competitive analysis
- Market research
- Identification of key platforms
Robust social media strat¬egic plan and recommendations
- Clients receive comprehensive written plan
- Recommended social media channels included & initial set-up and training with IMI
- Content suggestions
- Best practice examples
- Campaign strategies and recommendations
Weekly audits over the phone
- Discuss current marketing efforts and how social can tie-in
- Discuss conversation monitoring of current channels
- Q& A Session with Social Media Director and her recommendations, feedback, and ideas on the channels managed by the client
Daily accessibility when needed
- 4 hours included each month
- $300/hr. each additional hour for Director
- $200/hr. each additional hour for Social Media Manage/Specialist
Engage with consumers on behalf of the client
- Content creation across social channels on behalf of the client (minimum five posts per week on Facebook and twitter, 2-3 blog posts per week)
- Represent the brand online via guidance from client
Weekly reports on results, goals & recommendations
- Trackable, measurable metrics
- Monthly snapshot of each channel’s metrics (fans, followers, engagement analytics, views, Klout score, etc.)
Full-service campaign execution
- Two per year
- Examples: Sweepstakes, Promotional campaign, live social media event, etc.
- Full execution, implementation and analysis of campaigns
- Work with client to establish social campaign goals and medium
- Create, implement and execute campaign and manage during the campaign duration
