SAN DIEGO, November 6, 2014 – Internet Marketing Inc., a full service digital marketing agency headquartered in San Diego, was honored with the Best Infographic at the 2014 Ragan PR Daily Content Marketing Awards today.
The Ragan awards recognizes writers, editors, and film crews that come from in-house marketing teams or agencies that are creating and publishing outstanding content to promote brands or organizations. The content marketers who want to differentiate themselves from others in their industry have entered their top content marketing campaigns under the categories of best article, blog, content series, infographic, website, use of social media, or video.
Internet Marketing Inc. and Aria Resort & Casino experienced incredible results from their infographic, “The Las Vegas Million Dollar Weekend Checklist,” including coverage from local and national media. The image rich infographic flowed seamlessly from one extravagant activity to the next, making it impossible not to scroll through the entire infographic to see how a visitor could spend $1 million. Each section revealed a different step in the weekend, beginning with arrival into Las Vegas by private jet and all-weekend limo service to and from Aria Resort ($10,300). The weekend also included lavish dinners ($39,200), private tastings ($1,000), bottle service ($500,000), and car racing ($10,800).
The infographic was designed to increase social shares and get people clicking back to the Aria Resort & Casino website. Knowing that backlinks continue to be the top ranking factor in Google’s search algorithm, an engaging and entertaining infographic would allow them to create a viral piece of content that could be spread through the web to gain strong links back to Aria’s website. The results of the infographic were astounding, driving shares on Facebook, Twitter, Google+, LinkedIn, and some of the top linking websites included Forbes, Robbreport, Justluxe, Reddit, and more.