Internet Marketing Inc. CEO Speaks at Vistage International Headquarters
On February 11th, Internet Marketing Inc. CEO Brent Gleeson gave a seminar to business owners about how to improve marketing impact during poor economic conditions. The two hour session was designed to educate CEO’s about Internet marketing strategies such as organic search engines optimization, pay per click advertising, social media marketing, email marketing, online media buying, conversion optimization, online reputation management, and how to use analytics to measure success.
One of the key elements to Gleeson’s the presentation was a six step process for improving online marketing and increasing ROI in 2009. The process involves analyzing the online competition, setting specific business goals, determining the appropriate budgets, choosing the Internet marketing channels that best fit the model, preparing the foundation of the campaign, and implementing the campaign. Gleeson emphasized the importance of coordinating all offline and online media strategies to ensure a consistent message is reaching the target audience and the best possible ROI is being achieved.
The presentation was well received by Vistage members. Gleeson said, “This is an educational experience for many companies because online marketing is an investment in the future growth of their businesses.”
Vistage International is the world’s leading chief executive organization specializing in executive and business coaching for medium and small businesses by providing access to a worldwide network of expert resource speakers, CEO peers, and executive learning workshops. One of the key initiatives at Vistage this year is to mentor business owners and executives during the recession and guide them towards growth and success.
“As companies restructure their budgets and decrease overall spending it is imperative to understand how to maximize the return on investment from their marketing strategies,” says Gleeson. Comprehensive Internet marketing can be more cost effective and reach a much broader audience than traditional media. Initial response time is faster and companies can keep in touch with their current and potential customers more easily.
About Internet Marketing Inc.
Internet Marketing Inc. is a full scale Internet marketing company and consulting firm that specializes in website design, organic search engine optimization and improving conversion factors. The company is based in San Diego and has clients such as Ritz Carlton and the US Army. As a former Navy SEAL, Gleeson uses many of the fundamental lessons he learned in training and in combat and applies them to management and aggressive growth strategies. Internet Marketing Inc. supports such charitable organizations as The Navy SEAL Warrior Fund, the Special Operations Warrior Foundation, and the Susan G. Komen Foundation.
