IMI Is Named A 2017 Internet Advertising Competition Award Winner

IAC Award LogoThe Web Marketing Association announced the results of the 2017 Internet Advertising Competition Awards on March 28th, 2017. IMI was honored for our work with Vdara Hotel & Spa’s “A Day in the Life of a Vdara Vdog” video in the Best Hotel and Lodging Social Media campaign category.

IMI put themselves in the shoes of dog-lovers and knew a video showcasing a day-in-the-life of a Vdog pup would melt the hearts of pet lovers. It would also increase Vdara’s reach through social shares. The video takes viewers on a journey through the luxurious amenities offered for dogs at Vdara Hotel & Spa. The purpose of the video was to keep Vdara top of mind for dog-friendly resorts in Las Vegas.

This 42-second Vdog video garnered some incredible results and continues to grow every day! It has also outperformed any branded video on their social channels (specifically Facebook) by more than 3900%!