Benj Arriola Speaks at Online Marketing Summit 2012

IMI’s resident SEO Director and globally recognized Search Engine Optimization guru, Benj Arriola, spoke this week at the 2012 Online Marketing Summit in Santa Clara, California.  Benj gave a very well recieved presentation on Google’s recent Panda and Penguin algorithm updates and how this has affected the world of search.

Benj’s presentation titled “The Battle Against Penguins and Pandas” focused on why Google rolled out these updates and how they have affected search rankings.  Then presentation went on to describe how to combat these algorithm updates and adapt in order to gain (or regain) solid rankings.