PPC Management VIEW A CASE STUDY>>
Pay Per Click advertising (also known as PPC or CPC) is one of the best ways to drive immediate results through online marketing campaigns. It allows clients to allot a specific monthly marketing budget for their online ads that are extremely targeted, continually monitored and highly optimized.
Internet Marketing Inc. is a leading SEM company and has experience managing all sizes of PPC marketing budgets including global efforts in multiple languages. IMI takes into account the differences in culture and business practices from region to region to maximize performance. We apply methodical and unique search engine marketing strategies to ensure the highest possible return on investment.
Our Approach & Strategy
Our sophisticated approach to search engine marketing takes many things into account. Everything starts with defining clear KPI goals, business objectives and milestones for your own pay per click program. Extensive research is done prior to launching any pay per click marketing campaign so that our PPC Specialists have an intimate understanding of your business, your industry, and your competition. Our campaigns are constantly monitored, analyzed, and optimized to meet client goals. Our approach includes but is not limited to:
- Comprehensive Analysis
- Integration with Sophisticated Bid Management Tools
- Keyword Research, Analysis, and Application
- Ad Copy and Landing Page Optimization
- Content, Retargeting, and Banner Campaigns
- Multi-Attribution Conversion Tracking Technology
Utilizing a custom Clickable Technology Platform, Internet Marketing Inc. is able to effectively set rules and manage bids based upon specific metrics to help offset our hands on optimization process. The SEM Team follows weekly processes to consistently improve overall metrics which include keyword harvesting, negative keyword analysis, CTR Optimization and Ad Filtering to improve Quality Score. With our platform, we are alerted with potential red flags or new opportunities which tie directly into the clients KPI goals. By effectively managing search marketingcampaigns in one platform that uses sophisticated lab-tested algorithms for optimization hundred of hours are saved. We optimize campaign performance with our platform’s intuitive dashboard view, giving us one-stop access to immediately understand key performance indicators and campaign results.
Additionally, our multi-attribution conversion tracking technology, allows us to track beyond a 30-day cookie and measure the true value of a term. This technology gives the marketer better insight into how each element of the campaign contributes to the eventual conversion. Learn more>>
Reporting for campaigns will involve automated weekly snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI and highlights. Reports can also be generated on-demand when needed, and will allow easy analysis and decision making.
The standard report format shows a comprehensive overview by country of basic ROI metrics such as Conversion Rate, ROI and CPC. Further details such as channel performance (MSN AdCenter vs. Google and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period. Further details, such as click-path, negative keywords, ad copy quality and regional analysis are available on an ad-hoc basis.
Pay Per Click Management Pricing
For all Search Engine Marketing Campaigns, Internet Marketing Inc. follows a traditional pricing model with a minimal management fee or as a percent of the month spend depending on spend. We also have packages for flat fee models and performance models depending on the scope of the project and other services provided.
Glossary of Terms and Definitions
Click on the link below to review a list of important PPC terms and definitions.