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Search engine marketing (a.k.a. pay-per-click advertising) is one of the
best ways to drive immediate results through online marketing campaigns.
It allows clients to allot a specific monthly marketing budget for their online
ads that are geo-targeted, continually monitored and highly optimized.
Internet Marketing Inc. has experience managing all sizes of PPC
campaigns including global efforts in multiple languages. IMI takes into account the differences in culture and business practices from region to region to maximize performance. We apply search engine marketing best practices to ensure the best possible return on investment.
Our sophisticated approach to search engine marketing takes many things into account. Everything starts with defining clear goals, objectives and milestones. Extensive research in done prior to launching any campaign so that our team has an intimate understanding of your business, your industry, and your competition. Our approach includes but is not limited to:
Utilizing Kenshoo Search to manage paid-search and content campaigns, Internet Marketing Inc. is able to effectively manage not only bids with Kenshoo, but also converting keyword harvesting, negative keyword analysis, automated bid management, advanced bid targeting, Quality Score analysis and optimization, and more. With Kenshoo, we can gauge multiple conversion metrics and tie them into a comprehensive performance analysis to allow broad reach on all major search engines in all languages and locales supported.
Kenshoo is a third-generation solution leading the paid search bid-management industry across the globe. With a strong infrastructure and exceptional proprietary technology, Kenshoo provides extensive scalability to handle global campaigns stretching across all regions, large budgets and millions of keywords. Based on Kenshoo’s unique Quality Management technology, IMI can optimize search campaigns more effectively and efficiently than any other tool available on the market today.
For web site analytics, a new and very powerful tool called Clicky will be used for advanced demographic and region tracking with unlimited goal metrics in real time. By employing Clicky, Internet Marketing Inc. can continuously monitor and manage paid-search traffic beyond the initial click through.
Reporting for campaigns will involve automated weekly snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI and highlights. Reports can also be generated on-demand for custom time periods and long-term analytics, and will allow easy analysis and decision making.
The standard report format shows a comprehensive overview by country of basic ROI metrics such as Conversion Rate, ROI and CPC. Further details such as channel performance (Yahoo vs. Google vs. Bing) and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period. Further details, such as click-path, negative keywords, ad copy quality and regional analysis are available as well.
For all Search Engine Marketing Campaigns, Internet Marketing Inc. follows a traditional pricing model with a management fee as a percent of the month spend (10% to 20% depending on spend). We also have packages for flat fee models and performance models depending on the scope of the project and other services provided.
Copyright © 2009 Internet Marketing Inc.
