At IMI, we’ve taken our fair share of quizzes. They’re short and sweet and give us deep insight into who we are as people. Ok, the last part may be stretching it a bit, but a quiz is a brilliant way to get your audience to engage with your brand and share it with others. But quizzes also help you benefit from much more than just brand awareness. Don’t believe us? IMI created a client quiz that generated over $1 million in revenue over 6 months, which translated to a 9,665% ROI and 29,410 lead conversions. Something as seemingly simple as a quiz comes down to strategy, implementation, and execution, areas in which our team excels.