At IMI, part of our mission is to inspire passion and create opportunity for everyone we encounter. One of the ways we do this is through consistently delivering quality content to educate, and sometimes entertain, our audience. We take considerable time and care in the research we perform when creating new content in order to provide the best possible value. Our eBooks and whitepapers provide the insight and data necessary to better understand the topics they address.

We’d love to hear from you about what topics you would find most interesting. Enjoy reading!


The Art and Science of Measuring ROI: Content Marketing

Defining the “R” in ROI: A Strategic Approach to Content Marketing

2014 CM ROI eBook22% of marketers report lacking clear measurement strategy for their Content Marketing efforts. In order to identify and report the return on investment for your campaigns, you must be able to track the entire life cycle of your content. It’s time to understand how to properly define KPIs per content piece and utilize data analytics to distinguish what is and is not successful and why. Learn how from the leading digital marketing agency in the country.

What can you expect from this eBook?

Common challenges and solutions to measuring ROI:

  • Goal setting and defining appropriate KPIs
  • Helpful tools and the benefits of using data analytics
  • How to customize reports for your audience
  • Understanding when you will see success



The Ultimate Guide To Results Driven Content Marketing

Start thinking like a publisher and generate more leads!

eBook cover finalHere is a sneak peek inside!

This eBook is appropriate for beginner, intermediate, and advanced marketers looking to place more emphasis on inbound marketing. Content marketing done right takes rhythm, consistency, and a commitment to quality and creativity.

According to the Custom Content Council, because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. In this eBook you will learn how to use content marketing to build lasting relationships with your customers and become a proven though leader in your industry. Get started today!



 Google Algorithm Update – The Mobile Ultimatum

Google Algorithm Update The Mobile UltimatumHave you heard about Google’s most recent algorithm update? If your website is not mobile friendly your rankings may suffer.

What can you expect from this whitepaper?

  • Algorithm Update Overview
  • The Impact on Rankings
  • SEO Tips and Guidelines for Mobile Sites
  • Which Mobile Site are You?