Search Engine Optimization (SEO) VIEW A CASE STUDY>>
Search engine algorithms change regularly and Internet Marketing Inc. prides itself on being aware of the latest developments in SEO. Unlike many SEO companies who use outdated strategies and techniques, our search engine optimization team at IMI is constantly receiving SEO training and is aware of what search engines value the most today. We apply new developments into our SEO agency strategies through our:
- In-depth SEO labs and diagnostics
- Prioritizing quality link building
- Conducting accurate and extensive keyword research focusing on long tail keyword terms with a high keyword effectiveness index score
- Internal and external link analysis
As a search engine optimization company, we closely follow the Google guidelines, which are disseminated each quarter, but have many other ways of obtaining proprietary information regarding search engine behavior as well. Our team regularly attends major search engine marketing workshops and stays in constant communication with other industry experts to collaborate and keep up-to-date with the newest and most effective tools and SEO best practices. Using these innovative methods, our engineers are often able to update clients’ SEO campaigns before new updates to Google’s algorithm are implemented- thus shielding clients from falling in ranks. As a leading search engine optimization company, IMI applies knowledge of this nature to all current and future SEO campaigns.
Why You Need Search Engine Optimization (SEO)
The most effective way to drive visitors to your website at the lowest cost is to build your website’s organic search engine ranking. Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website. The process involves a combination of “on page” and “off page” strategies designed to support your business goals. Visibility in the search engines will improve your company’s online brand exposure while increasing site traffic, time one site, and conversions.
SEO Consulting Services
Internet Marketing Inc. also offers enterprise level SEO Consulting Services and can work with your in-house resources to take your SEO strategies to the next level.
Social SEO Services
SEO and Social Media are two of the most complimentary digital marketing strategies in existence. As the search engines continue to update their algorithms, social media and content marketing are crucial for a successful SEO strategy.
SEO Link Building Strategies
Developing a strategy for gradually increasing the volume and quality of diversified relevant inbound links to your website is one of the most important factors in any SEO campaign.
Blogging Strategies for SEO
As part of our SEO practices, we encourage all clients to have blogs and continually develop great content that is relevant to their customers and industries. Blogging is one of the best ways to distribute content and attract inbound links which in turn improves your SEO efforts.
SEO Copywriting and Content Development
Internet Marketing Inc. offers copywriting services for website content and SEO strategies. Our expert writers are trained in marketing as well as best practices for SEO content development. They understand the unique balance between writing for the user as well as the search engines.
Automated SEO Software Solutions
Internet Marketing Inc. provides automated Search Engine Optimization (SEO) software solutions which help businesses overcome critical barriers to SEO success. Our solution solves issues related to resource allocation, timely implementation, and inflexible CMS or e-commerce platforms.
Internet Marketing Inc. offers the creation of Infographics, which is a great way to built quality, natural links. Infographics present complex information quickly and clearly through graphic visual representations, and can quickly become viral.
Our SEO Agency Process
Internet Marketing Inc.’s SEO services begin with a thorough setup process that includes an extensive keyword analysis and on-page optimization to make the websites search engine friendly. This phase includes the following deliverables:
- Client Needs Assessment Review
- Competitor Analysis
- Keyword Research and Strategy
- Baseline Keyword Ranking Report
- Keyword targeting along with unique branding enticement of the Title Tags & Meta Descriptions (i.e. Keyword assignment creation and implementation)
- Keyword Assignment Creation and Implementation
- Google Analytics Setup
- Google Webmaster Tools Setup
- Canonicalization of non-www & www
- Canonicalization of Index or default pages
- URL rewriting using keyword rich URLs with an organized categorization
- Proper use of the robots.txt file to direct the search engines away from corporate sensitive information on the site
- Proper interlinking of the site for both discovery by the search engines and SEO strength of the pages
- Utilization of all client associations and relationships to build proper linking to the site
- Resolution of web elements that can potentially cause penalties or banning in search engines
- Continuation of constant client communication and in depth metrics reports to weigh SEO effectiveness against the client’s overall goals
In addition to on page optimization, our SEO campaigns include effective off page optimization techniques. Off page SEO involves techniques and strategies to increase a websites search engine ranking through link building campaigns. High quality back links help convey trust and authority to search engines, which positively affect search engine rankings. Off page optimization generally includes:
- Directory Submissions
- Press Releases
- Article writing and submissions to article directories
- Blog and forum posts
- Link encouragement campaigns
Most of the technology used in the SEO campaign will be a LAMP setup of Linux, Apache, MySQL, PHP. To keep track of website analytics, IMI uses Google Analytics as a default solution. IMI has experience working with DART and Web Trends as well.
Analytics and Reporting
All SEO campaigns are continually monitored, analyzed, and adjusted to achieve the best results possible. We prepare detailed monthly reports that include a campaign summary analysis, highlights, top rankings, and analytics information. Upon request, we can generate campaign reports weekly, bi-weekly, and on-demand. In addition, our key team members are available for in-person strategy meetings as needed by the client.
We use one of the most advanced SEO reporting platforms in the industry! Our enterprise SEO reporting software provides insight into ALL of the SEO efforts. Some of the advantages include:
- Unparalleled visibility
- Intelligent monitoring
- Full scale management and reporting
- Analytics and true ROI measurement
- Extensible, pluggable architecture
- Completely customizable and configurable
Why We are a Leading Search Engine Optimization Company
Our SEO team has decades of combined experience. Team credentials include Search Engine Workshop certifications; Google Adwords and Yahoo certifications; PMP certifications; UNIX certifications; Computer Engineering degrees; acclaimed SEO speakers and bloggers; and certified speakers with PubCon and SMX Internet Marketing Conferences.
SEO Packages and Pricing
Each SEO campaign is unique and pricing will vary depending on many factors such as the competitiveness of the industry, website history, size and scope of the project, and goals and objectives. Our SEO packages start at $2,500 per month with a six month minimum term. Exceptions can be made depending on other services provided.