Online Reputation Management
Internet Marketing Inc. offers advanced proven tactics for online reputation management (ORM). We specialize in aggressive strategies that include removing negative content from the search engines as well as content distribution, social media, and PR. To decrease the visibility of potentially damaging content, we combine our sophisticated search engine optimization skills with our ORM tools such as:
- Content development
- Web development
- Social media
- Social bookmarking
- Video optimization
- Article submissions
- Link building
Internet Marketing Inc. also works with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.
The main objectives of our online reputation management process include decreasing the visibility of denigrating websites, controlling the voice and messaging, and monitoring the online “buzz” in order to continually adapt the strategy. When clients approach us for online reputation management services, we first perform an in-depth analysis of the situation, research the industry, perform keyword research on terms generating negative results, and calculate potential lost opportunities based on having prominent negative online press. Once we have completed discovery a custom strategy will be developed using our proprietary tool kit.
Why is Online Reputation Management So Important?
Your company has worked hard to grow and build a great reputation in your industry and among your current and potential customers. It can be extremely damaging to your brand to have negative content and denigrating websites appearing when people search keywords related to your company or industry.
The web is driven by user generated content these days which provides great transparency and the opportunity to connect. However, this also means that practically any type of content or message can be release on the web regardless of its merit. Content driven sites like social media pages, review sites, and complaint sites are very powerful in the search engines and will generally rank very well. It is almost impossible to have negative content removed from sites like this and can turn into a long legal battle should your company choose to pursue that strategy. In the meantime, how does a company protect itself from potential lost revenue and a tarnished brand name? The answer is simple. Online reputation management will provide both offensive and defensive maneuvers that will help your brand maintain proactive control of the online message.
Online Reputation Management for Medium Sized Businesses
Internet Marketing Inc. specializes in providing ORM services for medium sized business across the country. No matter what industry your business is in, you need to be aware of what is being said about your brand and get involved in the conversation.
We specialize in pushing negative rankings off of the first page of the search engines. Negative sites include sites such as ripoffreport.com, pissedconsumer.com, scam.com and others. We replace negative rankings with positive sites such as Facebook, Twitter, Flickr, Linkedin, Company Blogs, Hosted Content Pages, Videos, and Rebuttal Pages. We perform online reputation management services for many companies across all industries. Contact us today to find out how we can help your company.
Our Online Reputation Management Company Process
As a premier online reputation management company, Internet Marketing Inc. uses our knowledge of integrated online marketing solutions to design each ORM campaign. Our process includes the following steps:
- Market research and competitive analysis
- Analysis and audit of all denegrating websites
- Benchmark ranking reports
- Strategy development
- Ongoing optimization and strategy adjustment
We will work closely with our clients’ teams to develop new content and messaging which will fuel each online reputation management campaign. We can act as a consultant and provide guidance for your in-house teams or handle full implementation and management.