Devon DeMars is the Social Media Director at Internet Marketing Inc. (IMI), based in San Diego. She has been part of IMI’s social media team since its inception and has led countless social media campaigns to help clients achieve their goals of brand awareness, revenue, engagement and others. Devon has experience working with brands of all sizes and is sensitive to the particular needs and objectives of each unique brand. Through her six years of social media experience, she has launched multiple successful blogger outreach campaigns, executed twitter chats resulting in millions of online impressions with minimal budget in a one-hour time period, hosted tweet ups fostering awareness, loyalty and online buzz; facilitated online contests and sweepstakes increasing brands’ social followings and email databases, established social advertising campaigns optimized toward clients’ specific goals, built several channels from the ground up, and much more.
With a background in public relations, Devon is particularly astute at online reputation management and building genuine relationships with digital influencers. Devon fully believes in the power of brand loyalty and advocacy and uses social media as a vehicle to create and propel those relationships while keeping up-to-date on the latest ways to track measurable social media data. Prior to joining IMI, Devon worked in both agency and in-house communications, and most recently managed online marketing for one of San Diego County’s largest non-profits. She also has a certificate in Digital and Social Media Marketing from San Diego State University, and has achieved Google Analytics Individual Qualification, HootSuite Certification and Online Marketing Institute Social Media Certification.